Capturing and enthralling consumers, GroundFX is one of the most exciting and innovative digital media products to hit the UK.
Consumers now have the ability to engage with advertising like never before, literally bringing static ads to life and creating memorable and personal experiences.
This innovative visual display technology allows people to directly interact with a large projected advertisement or game using their body movements. As they immerse themselves into the sponsor's message, it creates a memorable experience that's fun for everyone.
Content can be projected onto almost any floor surface and all peripherals are suspended from above, leaving your space open and uncluttered. The system encourages multiple users at the same time.
Imagine walking into a tube station or cinema venue and the floor beneath you transforms before your very eyes. With each subsequent movement you make, the image reacts and changes. A crowd quickly gathers to watch and participate in this unique and interactive experience. You've just witnessed the impact of Monster Media's GroundFX, a patented interactive system (developed by GestureTek) that brings your floor to life!
Product Detail:
This ground breaking new technology is based upon a patented motion gesture control system. This system is protected under the comprehensive Patent 5,534,917(developed by GestureTek) issued by the United States Patent Office for "video image based control system". This unique technology showcases an interactive virtual world where the state-of-the-art tracking system reads the position of the body at all times, allowing for real-time movement and interaction with the display graphics.
GroundFX advertising is projected onto a flat surface on the ground in a highly trafficked area. The unit is housed in a custom ceiling mounted frame that holds all of the components of the system.
GroundFX provides several "template" interactive scenarios that can be quickly modified to incorporate your company's message.
Not only is it a huge success with our clients, it's added a totally new dimension to sponsorship sales.
This new innovative media also provides additional advertising inventory for the property and stadium owners and provides additional added value for the sponsors and brands.
